The meaning, adjacent to the Thinking Cap. The corner stone for the the collection, Our Minds Are Ours is the mantra we are offereing to the youth. Take it all back, your focus, energy, cognition, from the systems put in place to capitalize off it, making you nothing more than a running experiment exploring the ability to harness human mentality for the benefit of the greedy. We cant let oursleves be complacent to our mental slavery and subjugation, sold to us as leisure and a palatable deviation from the natural. Our Minds Are Ours, lets take them back.